TRANSPARENT, AUTHENTIC & COLLABORATIVE Series
OVER-USED SO CALLED MILLENNIAL TERMS THAT MILLENNIALS ARE TIRED OF:
We often hear many industry experts and self-proclaimed business thought leaders over-use certain phrases to build brand trust with millennial audiences, such as “authentic”, “transparent”, “collaborative” and the list goes on. When we are truly being authentic, transparent and collaborative, no words are necessary to build that trust because our audiences will just feel it.
Yes, millennials are no nonsense when it comes to detecting realness versus fakeness. What I mean by this is that we would very much appreciate it if you can cut the fluff and get straight to the point in an honest, time saving manner. Say what you mean and mean what you say and let us just feel it. Most of us millennials are experts at feelings and our radar for BS is on high alert. Many of us have intuitive powers that can see right through you whether you are being genuine or not. So when looking to engage millennial consumers or work force, let us feel your realness!
Part 1 – TRANSPARENT
TRANSPARENT PEOPLE DON’T SAY THEY ARE TRANSPARENT, THEY JUST ARE
Part 2 – AUTHENTIC